Domain Names

Despite their low cost, domain names can be extremely valuable as they make it easier for customers and potential customers to find a business. However, domain names and trademarks are not functional equivalents. Using a domain name does not confer trademark rights unless the usage meets certain criteria. Registering a domain name that is similar to a registered trademark similarly does not provide any leverage over a trademark owner, as the Uniform Dispute Resolution Policy (UDRP) set up by International Corporation for Assigned Names and Numbers (ICANN) is a fast efficient and relatively low cost way for trademark registrants to stop unauthorized use of their marks in domain names.

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